Troy Aikman’s EIGHT Elite Light Lager Makes Waves With Texas Retail Launch

AUSTIN, Texas–(BUSINESS WIRE)–EIGHT Brewing Company has announced that EIGHT Elite Light Lager is now available at retail stores across Texas. EIGHT launched in bars, restaurants and other on-premises accounts in February and received a Texas-worthy reception from consumers and retailers. Initial demand far exceeded the company’s projections, as multiple locations sold out what was forecast for all of 2022 in March alone. After two months of onsite-only sales, the wait is over as EIGHT hits retail stores across the state. Consumers can find EIGHT in 6-packs and 12-packs of 12 oz cans.

Brewed with organic grains and free of additives, fillers or sugars, EIGHT is deliciously refreshing, with 90 calories and 2.6g of carbs per 12oz serving. Early feedback from EIGHT’s committed community of self-proclaimed ‘early birds’ confirms that the new offering fills an important void in this competitive category.

“My co-founders and I have spent the past two months visiting bars and restaurants across the state of Texas. We have spoken to countless consumers, bartenders and owners of our beer and it was exciting to hear the feedback and meet the EIGHT community. Everywhere we went, the reactions reaffirmed why we started EIGHT: to provide people like us with better beer that doesn’t compromise all the hard work we put in during the week. After two years of recipe development and testing, it has been incredibly rewarding to see the response,” said Troy Aikman.

Always praised for his team spirit, Aikman worked with some of the best minds in brewing to formulate EIGHT. Tom Shellhammer and Jeff Clawson led R&D efforts at the University of Oregon’s Department of Food Science, aided by award-winning brewmaster Phil Leinhart, a beer industry veteran whose resume spans the brewing spectrum, including Anheuser-Busch, Harpoon Brewery and Ommegang Brewery. Doug Campbell, former president of Brewery Ommegang and longtime industry leader, joins Aikman as a co-founder alongside veteran business and operations leader Ruchi Desai and Jake Duneier, an entrepreneur and brand strategist.

Consumers can visit for an up-to-date list of where EIGHT is available in Texas.


NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added additives, fillers or preservatives. Because the way we do one thing is the way we do everything – whatever you’re looking for, good luck hunting.

Proudly based in Austin, TX, with a mission that goes above and beyond the bar, EIGHT is committed to donating 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to everyone.

For more information, visit Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

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