Have you posted your resume on the TikTok job hunter?
“Call all recruiters! Seattle college student Makena Yee, 21, yelled at the camera in a recent TikTok video. “These are the reasons why you should hire me!” “
Yi then described his qualifications. “I am driven with confidence, I like to tidy up, I adapt and I have a team spirit,” she said. A picture of the company she worked for appeared on the green screen behind her.
The 60-second video quickly gained over 182,000 views and hundreds of comments. Users have tagged potential employers. “Someone is hiring herrrr!” A commentator pleaded. Yee said he was given more than 15 jobs to pursue after his summer internship.
In the modern job search, a neat one-page resume is increasingly sent to fax machines. It can be accelerated by an app known for viral lip syncing and dance videos that popularize TikTok resumes.
As more students and recent graduates use TikTok to network and find jobs, the company has introduced a program that allows people to apply directly for jobs. And employers facing many labor shortages are interested. Chipotle, Target, Alo Yoga, Sweetgreen and over 30 other companies are starting to hire talent through this app.
At the heart of these efforts is TikTok’s resume. Job seekers submit videos via TikTokresumes.com with the hashtag #TikTokResumes to show off their skills like an old personal essay. Includes contact information and, if necessary, a LinkedIn profile. Your employer will review the videos you need to post and schedule an interview with the most compelling candidate.
Kayla Dixon, marketing manager for TikTok, who developed the program, said in a statement that the resume is an effort to help young people “get the bag” and get paid.
It’s also a derivative of what’s called Careertok on TikTok, where people share job search tips, resume tips, and job opportunities. Since the introduction of TikTok in the United States in 2018, videos with the hashtag #edutokcareer have been viewed over 1.2 billion times.
But video resumes are also a cause for concern. This format removes the level of anonymity and allows employers to reject applicants based on someone’s appearance or behavior. Much of TikTok’s networking is also about building views. This can be difficult for people new to creating content or struggling to distribute it evenly throughout their app’s flow.
TikTok isn’t the first social platform businesses have tried using for recruiting. LinkedIn, a professional networking site owned by Microsoft, is frequently used by job seekers and recruiters. In 2015, Taco Bell promoted internship opportunities on Snapchat, and in 2017, McDonald’s encouraged people to apply for jobs through a Snapchat tool called “Snaplications”. That same year, Facebook began allowing companies to post job vacancies on their pages and communicate with applicants through Facebook Messenger.
TikTok takes video apps one step further, rather than sliding into traditional app pages. TikTok’s resume is open to people of all ages, but the best videos submitted via hashtags mostly come from Gen Z users, who are college students. The app reported that over 800 applicants submitted their TikTok CVs last week.
“Hiring people and raising candidates by video is like a natural evolution of our position in society,” says Whalar, an influential company that recently hired TikTok employees. Said Karyn Spencer, Managing Director of Global Marketing. “We’re all communicating more and more through videos and photos, but the large amount of resumes our recruiting team receives looks like 1985.”
Kalli Roberts, 23, a student at Brigham Young University in Utah, said the 2001 film “Legally Blonde” influenced her TikTok resume. She recreated the famous application video that Reese Witherspoon’s main character, Elle Woods, submitted to attend Harvard Law School.
“Accept this as my official Elwoods style video app,” Roberts wrote in the caption. His TikTok has gone viral and is currently an intern in TikTok’s Global Business division.
“I didn’t feel like my personality or my real self was recorded in my paper CV,” Roberts said. TikTok demonstrated skills that could be written application billing information, such as video editing and public speaking. Do. ‘”
Many recruiters seek standardized applications online or through networking sites such as LinkedIn, and are co-founders and CEOs of Free Agency, a tech startup focused on hiring. said Sherveen Mashayekhi.
“The cover letter was not read and the CV is not predictive, so we need a different format,” he said. “For the next five to ten years, it’s not just a video. At the start of the hiring process, there are other assessments like games.
Some companies have said that TikTok’s resume is a convenient way to assess candidates for public roles. Chipotle has posted more than 100 job postings on the app to hire restaurant team members, said Toraysee Leeberman, the chain’s vice president of digital marketing.
“We cook real food in the restaurant,” she said. “I can’t wait to see people’s cooking skills like grilling chicken, knives, making guacamole at home and bringing it to restaurants.”
World Wrestling Entertainment is also hiring using TikTok, said Paul Levesque, executive vice president of strategy and global talent development at WWE. This is what the company values.
“For us, it’s a little different from the usual office location where you look at someone’s background,” he said. “We are really looking for charisma.
Shopify, an e-commerce platform, said it has started looking to TikTok for engineers.
Farhan Thawar, vice president of engineering at Shopify, said, “If you can’t explain a technical topic to a five-year-old, you probably won’t understand it. So having a medium like TikTok is perfect.
Other employers have asked to rely on virality to determine a candidate’s worth. Lingerie company Adore Me started experimenting with recruiting through TikTok in January. Chloé Chanudet, marketing director of Adore Me, said she was worried about who was the most distributed in the stream.
“Women of plus size or color are much more likely that the video has not been posted or reviewed for a few days,” she said. “There is the same concern that their TikTok CV may be biased in favor of the algorithm.”
“We don’t moderate content based on shape, size or capacity,” says TikTok.
Some Gen Z job seekers said they weren’t discouraged. Christian Medina, 24, an aspiring product manager who graduated from college last year, said she has won six jobs seeking a product management position since posting a TikTok video on last month.
“It’s almost impossible to find a job for a recent graduate, and LinkedIn has been the least useful to me,” he said. “I will definitely continue to use my TikTok CV.”
Have you posted your resume on the TikTok job hunter?
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