Deal allows OSU players to profit from jersey sales | News, Sports, Jobs
COLUMBUS (AP) – Soccer players and athletes from 35 other Ohio State sports will now be able to earn money from the sale of Buckeyes jerseys bearing their names and numbers.
The school said Tuesday it has entered into a group licensing agreement allowing athletes who opt for the program to share in the profits of the jerseys bearing the Ohio state trademarks and their names and numbers.
Last month, the NCAA lifted its long-standing ban on athletes from being compensated for their names, images and likenesses.
The Ohio State program, managed by The Brandr Group – a branding, marketing and licensing agency – will create opportunities for current Ohio State athletes to join a group licensing program of three or more athletes. the same team or one with six or more athletes. of any combination of teams, according to a school release. While the agreement does not guarantee NIL opportunities, it will facilitate group licensing opportunities on behalf of athletes.
NIL opportunities have already started to change college sport.
Quinn Ewers, considered the best-in-class quarterback of 2022, said he was skipping his final year of high school in Texas and planning to enroll at Ohio State so he could take advantage of NIL opportunities.
The five-star rookie said his decision was influenced by Texas rules that prohibit high school athletes from making money through sponsorship and sponsorship deals.
Ewers’ parents told Yahoo! Sports their son has several potential deals, but a Texas law to give college athletes NIL rights prevents high school athletes from doing so.